GOODFOOD will launch seven T-shirts created in collaboration with Kiiiripu for their Spring/Summer 2026 collection on their official e-commerce site on Tuesday, March 24, 2026.
This collection, themed "Sunday," expresses the flow of time and emotions of everyday life through colors and motifs, pursuing designs that allow individuals to "wear clothes that reflect their true selves," free from material constraints.
■ Background — How "Sunday" Was Born
GOODFOOD, a lifestyle brand born from a perspective that embraces everyday life, was founded on the theme of "the richness of daily life."
Through products that consider materials and manufacturing methods (e.g., BANANA CLOTH), the brand has proposed comfortable values for daily living. In recent years, there has been a growing emphasis on valuing "spending time comfortably and authentically" in everyday life.
Fashion is also gaining attention as a means to uplift one's mood and enhance the quality of the day through clothing.
Against this backdrop, GOODFOOD positions the "accumulated emotions of time (Sunday)" as the design theme for its newly released models, once again proposing comfort in daily life.
■ Features — Design and Product Differentiation
Seven designs embodying Sunday: This collection assigns the atmosphere of different time slots to each T-shirt, centered around the flow of a day—morning, midday, afternoon, evening, and night.
In terms of design, the multilayered emotions inherent in Sunday, such as "relaxation," "optimism," "joy," and "bittersweetness," are expressed through coloring and graphics. This season, the brand deliberately avoided material constraints, adopting compositions that best convey the story of the design.
For the photoshoot, gentle natural light and everyday scenes were orchestrated to visualize the comfort of daily life as an extension, rather than as special moments.
The emphasis on "everyday time" through clothing is a differentiating factor from GOODFOOD's previous material-centric initiatives.