On Wednesday, November 19, 2025, at 10:00 AM, we will launch our first original sports brand, "TRUE," and begin selling new products.
TRUE is a brand themed on "being authentic," supporting individuals in being their "true selves" by seamlessly integrating work, food, and exercise.
By combining a food manufacturer's knowledge of "food" with a passion for an active lifestyle, we propose a new apparel experience that seamlessly connects daily life and athletic pursuits.
The brand concept is "True Wear for True Life."
Under the philosophy that "authentic wear supports an authentic life," TRUE has pursued "authenticity" in all aspects: materials, comfort, and design.
As apparel that can be worn across the boundaries of business, fitness, and lifestyle, we offer high-performance apparel that requires "no changing" for today's active workers.
Additionally, we have adopted "Wear. Move. Live True." as our second concept.
This is based on the idea of "Eat and Move" (「食べて、動く」) that Sankyo Foods has cherished – abbreviated as "TabetaRaUgokE."
"Eat, then move. That is the simplest and healthiest way to live."
In modern society, "food" and "exercise" tend to be separated, but "TABETARAUGOKE" is an idea born precisely because we are a food company. It was created as a functional apparel brand that integrates the joy of eating with the pleasure of moving.
With a focus on simple, high-quality, and everyday-integrated designs, we propose a healthy cycle of "eating → moving → well-being."